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By Bollywood Hungama News Network, March 19, 2008 -
11:17 IST
 Jugaad is the real life story. Based on the MCD
ceiling in Delhi, this is the real first hand
experience of the successful CEO of an advertising
agency. Jugaad, kicks off with hectic agency work
culture coated with humorous and witty dialogues to
gel with the present generation.
The catch is Jugaad comes to life when the MCD locks
the doors of advertising agency under the ceiling
drive. Life turns around to the worst and pushes the
desperate CEO towards Jugaad and all makeshift
efforts. In the process many characters like property
dealer, power brokers, so called connected people with
politicians and senior officers walk into the story.
The successful CEO uses his best connections to
influence the MCD officials but nothing succeeds. Thus
begins the journey of Sanddeep Kapur, left alone on
the roads with his team (already looking for greener
pastures)… towards struggles unforeseen. The film
narrates the hero's patience and the amount of Jugaad
(trickery and connections) that is required to
re-establish his agency from scratch.
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