IndianEra > News > Indian Sports Sponsorship: 2019 Revenues Touch Rs. 9,000 Cr Mark

Anything in India happens on a large scale, thanks to the huge population that makes the viral content rich!

Here is a news that makes the country’s sports lovers crazy!

The overall sports sponsorship market in India crossed Rs. 9,000 crore market with 17 percent rise in 2019.

The 7th edition of ‘Sporting Nation in the Making’ by ESP Properties informed this in a release on March 13, 2020.

Media spending and on-ground sponsorships around ICC and IPL cricket gave the due impetus to the overall market revenue.

The on-ground sponsorship’s contribution to overall revenue stands at Rs. 2000 crore, a 25 percent growth in 2019 over the previous year.

Indian Sports Industry

If we look at on-ground sponsorships, by Sport:

  • Cricket – Rs. 1,290 crore
  • Football – Rs. 140 crore
  • Kabaddi – Rs. 128 crore
  • Marathon – Rs. 123 crore
  • Golf – Rs. 54 crore
  • Others – Rs. 272 crore

Coming to the case of media spending, the total spend on sports sponsorships was recorded as Rs. 5,232 crore, a 18 percent growth year over year.

The digital media spends saw 84 percent rise, spends totaled Rs. 875 crore.

  • Football spending dropped 6 percent
  • Kabaddi saw a 15 percent decline


BCCI home series deals also contributed to the rise of sponsorship revenues:

  • 58 percent rise in per match value for Paytm’s winning bid
  • Dream 11, Lafarge Holcim and Hyundai signed as official sponsors for 4 years
  • With Rs. 2.59 crore per match, the three sponsors will now pay 73 percent more

According to Vinit Karnik, Business Head at ESP Props, Indian sports industry is on growth trajectory, with cricket leading the way, and has been almost doubled in the last 5 years.

Virat Kohli and MS Dhoni

63 percent of the total endorsements were around Virat Kohli and MS Dhoni.

Stay tuned to Indianera for more India-related sports and other interesting news updates!

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Posted by IndianEra, 14/03/2020