Anything in India happens on a large scale, thanks to the huge population that makes the viral content rich!
Here is a news that makes the country’s sports lovers crazy!
The overall sports sponsorship market in India crossed Rs. 9,000 crore market with 17 percent rise in 2019.
The 7th edition of ‘Sporting Nation in the Making’ by ESP Properties informed this in a release on March 13, 2020.
Media spending and on-ground sponsorships around ICC and IPL cricket gave the due impetus to the overall market revenue.
The on-ground sponsorship’s contribution to overall revenue stands at Rs. 2000 crore, a 25 percent growth in 2019 over the previous year.
If we look at on-ground sponsorships, by Sport:
- Cricket – Rs. 1,290 crore
- Football – Rs. 140 crore
- Kabaddi – Rs. 128 crore
- Marathon – Rs. 123 crore
- Golf – Rs. 54 crore
- Others – Rs. 272 crore
Coming to the case of media spending, the total spend on sports sponsorships was recorded as Rs. 5,232 crore, a 18 percent growth year over year.
The digital media spends saw 84 percent rise, spends totaled Rs. 875 crore.
- Football spending dropped 6 percent
- Kabaddi saw a 15 percent decline
BCCI home series deals also contributed to the rise of sponsorship revenues:
- 58 percent rise in per match value for Paytm’s winning bid
- Dream 11, Lafarge Holcim and Hyundai signed as official sponsors for 4 years
- With Rs. 2.59 crore per match, the three sponsors will now pay 73 percent more
According to Vinit Karnik, Business Head at ESP Props, Indian sports industry is on growth trajectory, with cricket leading the way, and has been almost doubled in the last 5 years.
63 percent of the total endorsements were around Virat Kohli and MS Dhoni.
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