On Wednesday, TikTok CEO Kevin Mayer criticized Facebook CEO Mark Zuckerberg for launching Reels, which the former claims as a copycat product.
The sharp criticism came after Facebook extended the test phase of Reels, a video-music remix feature, to India, the biggest marketplace for TikTok.
Facebook’s Instagram launched a feature called Reels within days of the TikTok ban in India.
Reels allows users to record, edit and share short multi-clip videos, same as TikTok.
“At TikTok, we welcome the competition. We think fair competition makes all of us better,” said CEO Mayer.
“But let’s focus our energies on fair and open competition in service of our consumers, rather than maligning attacks by our competitor, namely Facebook, disguised as patriotism and designed to put an end to our very presence in the US,” he added.
He slammed Facebook, saying that it is launching copycat product Reels after the previous copycat Lasso failed quickly.
Meanwhile, the Wall Street Journal claimed that Instagram is offering incentives to some popular TikTokers to lure them into using Reels.
Mark’s criticism came at a time when Mark Zuckerberg began testifying before the US congress over his organization’s practices on market dominance in the tech sector.